024 - Why Retrofit Is the UK’s Most Urgent Climate and Housing Challenge with Anna Moore

In this episode of Talking Place, host Tanisha Raffiuddin is joined by Anna Moore, founder of Domna, to explore why retrofitting the UK’s existing homes is one of the biggest — and most overlooked — placemaking opportunities of our time.

From fuel poverty and health inequalities to private finance, AI and community trust, Anna breaks down what’s really holding retrofit back — and what needs to change if we’re serious about improving lives and reducing carbon. This conversation goes beyond EPCs and insulation to ask a bigger question: what does it really mean to create homes — and communities — people can be proud of?

Topics covered:

- Why 19 million UK homes need retrofit
- The link between housing, health and wellbeing
- Retrofit as a placemaking tool
- The role of local authorities and housing associations
- Private finance and the £1 trillion retrofit opportunity
- Busting myths about cost and disruption
- How AI can support — not replace — retrofit professionals
- Why community trust is critical to success

About Our Guest
Anna Moore is the Founder of Domna, a UK based retrofit company working across social, affordable, and private housing to improve energy efficiency, reduce fuel poverty, and create healthier homes. Before founding Domna, Anna spent a decade at McKinsey, where she was a Partner leading its UK construction and real estate practice and co-leading its European sustainability strategy.

Domna operates at national scale, working on tens of thousands of homes each year and combining machine learning driven stock assessment with on the ground delivery. The company partners with housing associations, local authorities, investors, and community groups to turn retrofit into a viable, investable, and people centred solution.

Anna is a passionate advocate for treating homes as critical social infrastructure and believes that creating value and creating values must go hand in hand if the UK is to meet its housing, climate, and social impact goals.

Join the Conversation:

What would it take to retrofit homes at scale while putting people first? How can better homes reshape health, dignity, and belonging?

Share your thoughts with us on Instagram or LinkedIn @TalkingPlacePodcast using #TalkingPlacePodcast

Links & Mentions:
Domna: https://www.domna.com
Anna Moore: https://uk.linkedin.com/in/anna-e-moore

To learn more about the host Tanisha Raffiuddin – visit here:
LinkedIn: www.linkedin.com/in/tanishaa
Twitter: @tanisha.rr
Instagram: @tanisha.rr