REIMAGINING LONDON’S PARKS

PARK POWER CAMPAIGN

An unexpected positive effect of the Covid-19 crisis has been the renewed interest in the value of community and the role of the park in everyone’s life. The Park Power project was created to showcase the value of parks and is a featured project of the London Festival of Architecture 2020.

Concept Culture, as part of The London Collective, has worked with the City of London, London National Park City, Siemens, Dar Group, and the Frank Bruno Foundation, to engage Londoners in re-imagining their parks. We curated digital content, inviting Londoners to share what they love about their local park, to amplify online engagement via a targeted social media campaign and drive traffic to the project platform.

The campaign attracted over 8,000 unique visitors to the project platform with 3,500 contributions, providing a rich source of data for the team to tap into to create a data driven vision for London’s parks.

COMMUNICATIONS STRATEGY • LAUNCH CAMPAIGN • SOCIAL MEDIA MANAGEMENT

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